While I was watching VH1’s “Best Week Ever” this afternoon, they were discussing one of the best-known classic rock bands, Journey.
After the departure of their lead singer earlier this year, Journey has struggled to find a suitable replacement. Frustrated with the search, Journey’s guitarist turned to YouTube to look for a singer that would be the right fit for the band. And there he was…Arnel Pineda.
It seems like producers in the music industry are now turning to sites, such as MySpace and YouTube, in search of fresh, new talent. Arnel Pineda joins One Republic, Colbie Caillat, Sean Kingston, and Soulja Boy (just to name a few)in the rankings of famous singers that have been discovered on the web.
The World Wide Web gives aspiring performers hope of discovery when they least expect it. Gone are the days of sending out demo tape after demo tape—now just upload your demo to the web.
Elle Creative
- Lindsay Wiles
- Fairmont, WV, United States
I am a graphic designer, and owner of a self-run graphic design business, Elle Creative, LLC. Being a graphic designer has allowed me the opportunity to experience, first hand, the inner workings of the marketing world—which have intrigued me.
After much consideration, I decided to enroll in the Integrated Marketing Communications (IMC) program at West Virginia University. By participating in this program, I will gain extensive knowledge of the marketing industry, which will supplement my graphic design background.
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2 comments:
Hey Lindsay,
It seems like everyone and their cousin (OK, my cousin) is doing exactly this:
"Gone are the days of sending out demo tape after demo tape—now just upload your demo to the web."
What is the next step after uploading your new track? Sometimes I really don't get why some musicians are discovered on YouTube and some aren't...
I watched a news segment on CBS Sunday morning that reviewed how Journey got their new singer. At one point their lead singer was homeless so this has been a great break for him. YouTube really provided him a great outlet for discovery.
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