Do you ever wonder what the next new media will be? Check out the EPIC 2015 video for a peek.
By 2015, we will have access to a breadth and depth of information. Each individual will have contributed to this new “mediascape”—in some way or another. However, I’m concerned that maybe technology has allowed us to access too much information.
A few years ago, the cover of Reason magazine featured a satellite photo of individual homes. On the inside, the magazine was filled with information tailored to each individual subscriber. I don’t know about you, but that would scare me!
The video goes on to predict that in 2008, Google and Amazon.com will join forces to form “Googlezon”. With Google’s grid and search capabilities and Amazon’s social recommendations,” Googlezon” will create detailed consumer profiles based on social networks, demographics, and buying habits. Better yet, by 2010, the news will be altered to fit the receiving consumer.
I think this is beginning to sound a little like Big Brother—what do you think?
Elle Creative
- Lindsay Wiles
- Fairmont, WV, United States
I am a graphic designer, and owner of a self-run graphic design business, Elle Creative, LLC. Being a graphic designer has allowed me the opportunity to experience, first hand, the inner workings of the marketing world—which have intrigued me.
After much consideration, I decided to enroll in the Integrated Marketing Communications (IMC) program at West Virginia University. By participating in this program, I will gain extensive knowledge of the marketing industry, which will supplement my graphic design background.
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1 comments:
Agreed. It freaks me out a little from a PR perspective. Organizations have a hard enough time with crisis management. Think what it would be like with traditional media replaced by social media. The court of public opinion is already rampant enough.
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