When it comes to business blogging, there are several things a business needs to take into consideration before setting up a blog. The blog “Lipsticking: Marketing to Women Online” offers the following list of suggestions for a business blog:
- A business blog should have a strategy—including a purpose and focus.
- A business blog should have a voice. If the blog is written by a group, each individual can have their own voice, but the collective voice should reflect the strategy of the business.
- A business blog should be well-designed. Because the Internet is a visual medium, if your blog is not visually appealing and does not enhance your business presence online, it becomes a distraction.
- A business blog should have a point. Each post should convey a message. The message should give the reader information—if you can educate the reader, all the better.
- A business blog should convey something relevant, current, and useful to the reader. At least once a week, you should post something educational about your business or industry. Give your reader content they can do something with.
1 comments:
Thanks for the link love and sharing my thoughts on business blogging. It's a tricky slope, and even more so today, when so many businesses and entrepreneurs hop on the web with a blog - before thinking through their strategy.
You're doing a fine job helping folks out here. Hope to read more of you...
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