Last week, I had my first experience with online pizza ordering through Pizza Hut. I have to admit that I was pleasantly surprised. The ordering process was very user-friendly and everything went smoothly. Once the order was complete, I was given the pick-up time (to the minute) and total amount for my order.
Despite the doubt of many, online pizza ordering has become a billion-dollar industry. Recently, America’s third largest pizza chain, Papa John’s, passed $1 billion in online transactions.
Even though Papa John's has possessed online ordering capabilities for more than seven years, it’s the growth that should be noted. The company’s revenue from online ordering has increased by over 50% every year. Last year’s sales were around $400 million.
The nation's three largest pizza chains, Domino's, Pizza Hut, and Papa John's, are battling for offering the easiest way of ordering. Currently, all three companies allow customers to send in orders via text message. In addition, Domino's offers a minute-by-minute update of your order's status, and Pizza Hut is reportedly developing a desktop widget for one-click order placement. Online pizza ordering is among one of the newest communications application that will save us time in our hectic lifestyles.
Source:
Conneally, T. (2008). Online Pizza Ordering Becomes A Billion-Dollar Industry. BetaNews. Retrieved from http://www.betanews.com/article/Online_pizza_ordering_becomes_a_billiondollar_industry/1210268403.
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