House Party

It’s time to PAAAARTY! Marketers have a new viral marketing tool at their fingertips. House Party is a fun party in the home of a friend centered on a brand(s) to help heighten key elements of the parties. This highly specialized viral marketing platform develops and launches a thousand or more engaging parties in the homes of carefully selected consumers—all of which take place on the same day nationwide. The parties are attended by the host's friends, families, neighbors and co-workers and shared by millions more who experience the party via the Internet.

Hosts of house parties are not paid representatives of any of the products that are showcased at the event. Instead, a House Party host is typically a brand ambassador – a consumer that already has a positive association with the brand. House Party finds the most viral consumers and gives them the means and reasons to promote the brand further. The House Party format also allows the company to guide and sculpt some of the brand advocacy, peek in on how it's going, and track it. In this way, House Party is able to create a truly valuable consumer experience that also meets the clients' unique and specific marketing objectives.

Parties can focus on:

• Direct sales and new customer acquisition
• Driving traffic to retail locations – brick and mortar as well as online
• Creating an intimate, immersive product trial experience where consumers can interact with a product in a hands-on, in-context way that can't be achieved via media campaigns or showroom sales opportunities
• Activating a viral, engaging product sampling and new product introduction session offering numerous purchase opportunities.
• Building an instant, highly engaged fan base for about-to-be-released media properties (e.g., television shows; music; movies; books; magazines)
• Enhancing and growing the fan base of existing media properties (e.g., television programs for season premieres, season finales, or other significant programming milestones)
• Building excitement for event-driven programming (sporting events; award shows)
• Developing a new or enhanced fan base for music releases
• Dramatically improving ticket sales or unit sales for new theatrical or DVD releases
  

Source:
What is House Party? (2007). Retrieved from http://corp.houseparty.com/.