New Media Marketing Tool: Blogger Relations

With the expansive growth of the world-wide blogosphere, a new media marketing tool has developed—blogger relations and outreach programs. Today’s blogosphere is full of people that write about their families, vacations, health issues, etc, etc. Yvonne, blog author from “Lipsticking: Marketing to Women Online”, cautions that business bloggers should not discount these seemingly trivial ramblings.

Hidden in these insignificant musings are potential clients and consumers. These consumers could have the ability to create the word-of-mouth buzz you’ve been looking for—all you have to do is recognize their value.

Large brand corporations (and even some small ones) are finding blogger relations and outreach programs more and more appealing. If you can create a positive relationship with 10 or 20 bloggers who are interested in your brand, then, those bloggers will in turn tell their 1,000 or 10,000 readers about your brand. It is pertinent to remember that their blog readers are more likely to listen to THEM praise you, as opposed to an ad you write.

Creating a blogger outreach program does not mean emailing the blogger and praising their blogs, then sending them a free product. A significant amount of work goes into developing a successful outreach program and in engaging blogger relations. It is highly recommended that you hire a true blogger relations consultant to assist with the implementation of this new media tool.