With the expansive social media tools that are available today, it is inevitable that your company is going to get mentioned in blogs, networking sites, consumer reviews, etc. There is nothing you can do to stop it, and you cannot just ignore the conversation.
Rather than allowing the negative situations to perpetuate, your company can have the opportunity to respond and correct the problem. In fact, Google has developed a tool called Google Alerts that assists in monitoring the conversation.
Based on selected keywords (such as the company name), Google searches the web for specific updates/listings and notifies you via email of any results. This can be used to monitor information on your own company, competitors’ information, or industry news.
If you’re curious and brave enough, Google your company—you might find out some interesting things!
Source:
Seibert, Justin. (2008). Web 2.0 Tools. Presentation from Next Generation Marketing Conference. Attended May 22, 2008 in Morgantown, WV.
1 comments:
Lindsay - Thank you for the shout out. I'm glad to have found your blog and look forward to reading more in the future!
One other services I'd recommend people out is SM2 by Techrigy. it's only free for the first five words, but that's enough for a lot of individuals and small organizations. Bigger organizations will want to take a look at the paid service - Jim Wu gave me a demo last week and I came away pretty impressed.
PS - We'll add Elle Creative to the conference blog roll today.
Post a Comment